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AdzEdge, which till recently was operating as a division within OAP, has embarked on a path of re-defining itself as an independent company re- christened as AdzEdge Communication and roped in old OAP outdoor warhorse James Varghese as Chief Operating Officer. Varghese has 18 years of experience in sales and heading the profit centers in various companies such as IndusInd Media, Broadcast Worldwide, Hathway Cable & Datacom, Mid-Day, Clear Channel India, Prime Outdoor, and OAP. He has spent over six years in OAP as Senior Vice President for West & South, during this period added many key accounts to OAP's kitty.
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With the country in the grip of the festival season, marketers, advertisers and different media players have upped the ante to woo customers. True to the spirit of Diwali, Parle Agro Ltd. embarked on an extensive outdoor campaign to promote its popular mango drink, Frooti. The campaign is executed by AdzEdge.
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Summer is the time for cooling down with chilled fruit juices and what better way to do it than with the evergreen favorite Frooti. To bring this delicious drink closer to the audience, AdzEdge has set in motion the outdoor media campaign for 'Frooti' which is one of the leading brands of the country and the strongest brand from the stable of Parle Agro Pvt. Ltd.
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Diamonds are a girls' best friend ! And now they become affordable with Tanishq's new collection brought alive by AdzEdge across Mumbai in outdoor media with unique insights and seamless execution making it extremely effective for the brand. Set in motion from the month of April the campaign has already caught a lot of eyeballs and client accolades.
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AdzEdge, which till recently was operating as a division within OAP has embarked on a path of re-defining itself as an independent company re- christened as AdzEdge Communication Pvt. Ltd and has appointed the old OAP outdoor war horse James Varghese as the COO.
